If you already have several products on your store but not a single sale , then I’d like to formally welcome you to The Struggle.
Selling shirts online may look easy. But if it was, everyone would have done it. There is a reason why only a few online stores sell thousands of shirts a month.
We’ve been there and done that. The good news is that it’s too early to give up. Continue reading and avoid these things at all cost:
Having multiple niche markets under 1 store
“I want to sell university shirts. Not for one university, but for four — all under one store. We are going big so we’re doing this.” Uhm, good luck?
We’ve seen this happen for years and not a single Shirtpreneur pulled it off. All the ones who tried barely made a sale.
As a rule of thumb, follow this: One store, one niche market, one Facebook page.
Not running Facebook ads
“I have several nice designs but I haven’t made a sale.” No sh*t, Sherlock.
To make a sale, you need to get the attention of your niche market. You need them to go to visit your store.
The easiest way to do this is to launch a Facebook ad.
Overpromising the delivery lead time
“I promised a shopper that we will deliver his shirt on Friday 4pm.”
You might think that this is good customer service, but you’re setting yourself up for failure.
As discussed in your Shirtpreneur Kit, we do not promise an exact date or time (6–10 business days) because this will depend on the delivery rider’s route for that day.
Don’t worry though. Aside from riders’ SMS, we send automated order status update statuses to all shoppers.
Not uploading enough products
Imagine clicking a t-shirt ad on Facebook and seeing just 1 shirt. Ugh.
Attention of people online is limited — and expensive — so make sure that you have enough products to make them press that Buy Button.
As a rule of thumb: have 4 to 6 products per campaign.
Uploading too many products
Quality over quantity, ALWAYS!
It doesn’t matter if you have 20 products if not 1 of them is good enough to get the attention of your shoppers.
If you have 20 bad designs on your store, your shopper will bounce within 10 seconds — For sure!
Quality > Quantity
Not experimenting enough
New Shirtpreneurs have 20 product uploads. If you upload 4 to 6 products per campaign then you have 3 to 5 chances of getting it right.
Remember: you only need one successful experiment to get the ball rolling.
Giving up after the first failed ad
We’ve seen this a thousand times.
Shirtpreneur gets very excited to start, uploads products, launches a campaign, does not make a sale and gives up on the 2nd day.
Don’t expect this to be easy. It’s not.
If you do not have a niche market yet, then you better choose one now! Visit www.shirtpreneur.com to learn how you can begin your Shirtpreneur journey.