So you just began your shirtpreneur journey, huh? When you are a beginner in anything, things can get a little tricky at times.
That’s why we are here to guide you with some tips and practices gathered from successful shirtpreneurs using shirt.ly
They extensively study their market.
Successful shirtpreneurs prioritize their market over their designs. Sure, creating shirt designs is fun. But without a group of people resonating with it — and actually buying it — shirt designs have no use on your store.
The only way to make designs that resonate with your market is to get to know them better. Join their Facebook pages, hang out with them and check what kind of shirt designs they already rock.
They make several versions of a design then choose the best one.
Successful shirtpreneurs have a great eye for marketable shirt designs. They know what’s going to sell and what’s going to bomb. This is not a hereditary trait, this is earned.
With 1 successful design comes 9 unsuccessful ones. Experience is key. But for newbie shirtpreneurs, our tip is this — create several versions and choose the one that your market likes the most.
They make professional-looking product posters.
Successful shirtpreneurs know that an ugly poster hinders a sale. Even if you have amazing shirt designs, your poster will make you bomb if they’re ugly.
Professional-looking posters send the right signals to your shoppers. Pressing that ‘Buy Now’ button will feel more safe for them. Tip: UseCanva.com.
They run Facebook ads.
Organic shares are nice, but without running a Facebook ad, you cannot scale your sales. Facebook ads are your soldiers, getting one shirt buyer at a time while you sleep.
One thing about Facebook ads though: it can be confusing when you are a beginner. Search “Facebook ads best practices” on Google before you begin. This will help you save a lot of energy and time.
They do not over-promise delivery lead times.
Successful Shirtpreneurs know that the first purchase of a shopper can lead to more in the coming months and even years. Do not disappoint them with over-the-top promises that aren’t real.
#1 rule is this: don’t overpromise the delivery lead times. We talk about this during the Shirtpreneur Product Training video in detail. (Know more when you sign up)
They get product testimonials from previous shoppers.
Social proof is huge when selling things online. If your posters are mockups only, many shoppers won’t click that ‘Buy Now’ button.
One tip: buy a sample shirt and conduct a mini photoshoot with your smartphone. With this single movie, you can convert spectators to actual shoppers.
If you do not have a store yet, then you’re missing out a lot. Visit www.shirtpreneur.com to learn how you can begin your Shirtpreneur journey.